Venezia surprised fans by unveiling their new home kit for the 2024-25 season, designed by Nocta, the Nike offshoot co-founded by rap superstar Drake. The Canadian rapper, who recently invested in the Serie A club through APEX Capital, is also sponsoring their kits for the upcoming season. This unexpected partnership brought a fresh and trendy look to Venezia as they kicked off their season against Lazio in Rome. The new Drake-sponsored strip made its debut before any official images or launch material were released, creating a buzz among fans and fashion enthusiasts alike.
After parting ways with Kappa, Venezia turned to Nocta for the design and production of their kits. Kappa had previously supplied the club with stylish ensembles, collaborating with New York-based graphic design studio Bureau Borsche to create high-fashion kits. These kits were launched with glamorous photoshoots against iconic backdrops in Venice, showcasing the club’s haute couture credentials. However, the end of the partnership with Kappa forced Venezia to play friendlies in plain, unbranded kits as they awaited the new Nocta deal.
Despite no official launch taking place, Venezia revealed their Nocta home strip at the Stadio Olimpico for the first time. The kit retained the club’s traditional colors of black, green, and orange, with a subtle rounded diamond graphic on the main body. The design, reminiscent of Nocta’s signature “trident” logo, only extends halfway down the torso, adding a unique touch to the shirt. The black button-up collar replaced the previous gold version, and orange and green trim accents were used throughout the kit. While visually appealing, the comparison between Venezia’s new Nocta kit and their previous Kappa designs remains subjective, leaving fans to decide which they prefer.
Venezia’s partnership with Nocta signifies a new era of style and innovation in Italian football. By collaborating with a high-profile figure like Drake and a cutting-edge brand like Nocta, the club is positioning itself as a trendsetter in the world of football fashion. The attention to detail, unique design elements, and overall aesthetic appeal of the new kits reflect the club’s commitment to blending sport and style seamlessly. As Venezia competes in Serie A this season, their kits will not only be a representation of the team on the pitch but also a statement of their fashion-forward approach to the game.
Venezia’s journey from Kappa to Nocta has marked a significant evolution in their kit design and branding. The transition to a new sponsor and designer has brought a fresh perspective to the club’s aesthetic, setting them apart as a fashion-conscious team in Italian football. With Drake’s influence and Nocta’s expertise, Venezia is poised to make a lasting impression both on and off the pitch with their stylish and innovative approach to kit design.
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