In a move that blends fashion and football, Paris Saint-Germain (PSG) has unveiled its third kit for the 2024-25 season, albeit at the last moment. Traditionally known for its bold and often avant-garde designs, PSG’s latest offering is a vibrant pink jersey developed in partnership with the iconic Jordan brand. This collaboration is not only a display of sartorial flair but also serves as a homage to the legendary French artist Edith Piaf and her timeless song “La Vie En Rose.”
The jersey features a distinctive “rust pink” base that pops thanks to its striking black accents. The reimagined club crest is significant as well; the pink-to-black gradient seeks to symbolize unity between PSG’s men’s and women’s teams. As the women’s game continues to ascend in popularity and visibility, this kit stands as a testament to the club’s commitment to pushing boundaries and encouraging gender equality in the sport. Incorporated within this design is the “Hechter stripe,” a representative element first introduced by former PSG president Daniel Hechter, merging history with contemporary fashion.
Interestingly, PSG has eschewed conventional club mottos or historic references in favor of a more commercial statement: they have stitched the address of their flagship store — “92 av. des Champs-Élysées, 75008 Paris, France” — inside the shirt’s neck. This decision underscores the increasing intersection of commercialism and sports, revealing the club’s approach to modern football that prioritizes branding and revenue generation as much as it does tradition.
Beyond the matchday jersey, PSG’s collaboration with the Jordan brand extends into a comprehensive fashion line that embodies streetwear culture. The collection includes a variety of items such as tracksuits, hoodies, and custom footwear, all unified by a shared pink aesthetic. This broader focus on fashion speaks to a shift in how football clubs engage with their supporters — no longer merely offering kits for on-field action but rather creating comprehensive lifestyle products that fans can incorporate into their daily wardrobes.
The launch of the third kit is more than a simple aesthetic update; it reflects a cultural moment in football where the intersection of sport, fashion, and feminism is becoming increasingly relevant. By incorporating elements of women’s empowerment in their designs, PSG is not just promoting their brand or players but also contributing to societal conversations about equality. This season’s kit release underlines not just a brand collaboration but also the evolution of football as a platform for larger cultural dialogues.
PSG’s 2024-25 third kit represents a calculated blend of history, modernity, and socio-political awareness. As the lines between football, fashion, and activism blur, PSG continues to innovate and redefine what it means to wear one’s allegiance—both to a team and to a movement. Whether on the pitch or off, this kit is poised to turn heads and ignite conversations.
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